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Branding is important for all businesses because it makes a memorable impression on consumers, and it also allows your customers to know what they can expect from your company. It…

Consumer behaviour is the study of consumers and the processes they use to choose, use or consume, and dispose of products and services. These include consumers’ emotional, mental, and behavioural…

Marketing departments of brands across categories are facing one of the most challenging situations now. They are in the process of developing innovative marketing strategies and practices that will navigate…

Let us look at the key steps to follow when crafting a competitive, well-informed marketing strategy for your business, and to help in developing a workable marketing plan. Marketing strategy…